PAULUS, S.; SAPUTRA, A. R. P. SUSTAINABILITY AS A STRATEGIC NECESSITY: THE MODERATING ROLE OF GREEN PERCEIVED VALUE ON THE RELATIONSHIP BETWEEN GREEN PRODUCT, GREEN BRAND IMAGE, AND PURCHASING DECISIONS. Responsibility and Sustainability, [S. l.], v. 11, n. 1, p. 45–66, 2026. Disponível em: https://responsibility-sustainability.org/index.php/R-S/article/view/191. Acesso em: 2 may. 2026.