BITTNER, J.; GÜNTER, B.; KNIESA, J. Rebranding: the example of a cultural institution. Responsibility and Sustainability, [S. l.], v. 2, n. 2, p. 49–55, 2014. Disponível em: https://responsibility-sustainability.org/index.php/R-S/article/view/37. Acesso em: 26 apr. 2026.