Guerreiro, Manuela, Christina Muhs, Mélanie Carvalho Neves, Laura Engel, and Leandro Fernandes Cardoso. 2023. “Green Marketing: A Case Study of the Outdoor Apparel Brand Patagonia”. Responsibility and Sustainability 8 (2):49-57. https://doi.org/10.5281/zenodo.8078762.