Guerreiro, M., C. Muhs, M. Carvalho Neves, L. Engel, and L. Fernandes Cardoso. “Green Marketing: A Case Study of the Outdoor Apparel Brand Patagonia”. Responsibility and Sustainability, vol. 8, no. 2, June 2023, pp. 49-57, doi:10.5281/zenodo.8078762.