Paulus S, Saputra ARP. SUSTAINABILITY AS A STRATEGIC NECESSITY: THE MODERATING ROLE OF GREEN PERCEIVED VALUE ON THE RELATIONSHIP BETWEEN GREEN PRODUCT, GREEN BRAND IMAGE, AND PURCHASING DECISIONS. R&S [Internet]. 26º de março de 2026 [citado 7º de novembro de 2026];11(1):45-66. Disponível em: https://responsibility-sustainability.org/index.php/R-S/article/view/191