https://responsibility-sustainability.org/index.php/R-S/issue/feed 2026-01-23T18:36:47+00:00 José Luis Vazquez-Burguete editor@responsibility-sustainability.org Open Journal Systems <p>Responsibility and Sustainability is a international scientific journal in on-line format publishing English/Spanish/Portuguese written original articles, theoretical developments and case reports in the fields of responsibility and/or sustainability. Relevant research notes, PhD reviews and book reviews are also welcome. The main objective of the publication is to foster the study of those topics related to the above fields from a multidisciplinary perspective and provide a forum for researchers and practitioners interested in examining these issues from practical and theoretical viewpoints. Establishing and sharing a common vocabulary to discuss on methods, procedures, results and experiences will improve the exchange of ideas among authors and readers of varied backgrounds.</p> https://responsibility-sustainability.org/index.php/R-S/article/view/195 2025-11-19T20:14:11+00:00 Olga María Castro Gastélum olga.castro@itson.edu.mx Alejandra Valentina Gómez Martínez alejandra.gomez240159@potros.itson.edu.mx Myrna Patricia Martínez Barraza mpmartinez@itson.edu.mx Andrea Guadalupe Ruiz Benitez andrea.ruiz@itson.edu.mx Eunice Abilene Caballero Moreno eunice.caballero@itson.edu.mx

<p><strong>Abstract:&nbsp; </strong></p> <p>The terrestrial freight transport sector in Sonora faces significant challenges related to human talent management and work motivation, factors that directly affect company productivity and performance. This research aimed to evaluate how motivation strategies and personnel management impact the performance of drivers and other operational employees. A quantitative approach was used, applying surveys to 120 workers from various transport companies, complemented by semi-structured interviews with human resources managers. The results show that incentive programs, continuous training, and employee recognition are positively associated with job satisfaction, commitment, and performance. Additionally, opportunities for improvement were identified in internal communication and workload distribution. It is concluded that strengthening human talent management through effective motivational strategies not only enhances productivity but also helps reduce employee turnover. This study provides valuable information for managerial decision-making and the design of more efficient labor policies in the terrestrial freight transport sector in Sonora.</p> <p><strong>&nbsp;</strong></p> <p><strong>&nbsp;</strong></p> <p><strong>Keywords: </strong>Human talent, work motivation, freight transport, business management, CLMS2025.</p> <p>&nbsp;</p>

2026-01-23T00:00:00+00:00 Copyright (c) 2026 Creative Commons License CC-BY-NC-ND https://responsibility-sustainability.org/index.php/R-S/article/view/199 2025-12-04T12:38:09+00:00 Francisca Hernández Angel frany.hernandez@tec.mx María Inés Salas Rubio salasr@docentes.uat.edu.mx Lucirene Rangel-Lyne lucirene.rangel@docentes.uat.edu.mx

<p>Social media influencers shape attitudes that engage their followers through a homophilic connection, leading companies to turn to influencers to promote their brands. The objective of this study was to understand the mediating effect of trustworthiness between homophilic attitudes toward influencers and the purchase intention of products and services. The sample consisted of 132 centennial students from a private university in southern Tamaulipas. A reliability study of the results was conducted using Exploratory Factor Analysis (EFA) with varimax rotation, and then a regression model with mediation was run to test the hypotheses. The results of the mediation model indicate the significance of the model and the positive effect of the homophilic attitude variable toward the influencer.</p> <p>The proposed model confirms a positive and significant mediating effect of trustworthiness between homophilic attitudes and purchase intentions. Perceived homophilic attitudes between the influencer and the audience can increase trust, identification, and purchase intentions. This demonstrates the catalytic power of the trustworthiness generated by the influencer among the new generations.</p>

2026-01-24T00:00:00+00:00 Copyright (c) 2026 Creative Commons License CC-BY-NC-ND