Responsibility and Sustainability

Homophilia attitude toward influencers and purchase intention: the mediating effect of trustworthiness

Francisca Hernández Angel, María Inés Salas Rubio , Lucirene Rangel-Lyne — Sat, 24 Jan 2026 00:00:00 +0000

Social media influencers shape attitudes that engage their followers through a homophilic connection, leading companies to turn to influencers to promote their brands. The objective of this study was to understand the mediating effect of trustworthiness between homophilic attitudes toward influencers and the purchase intention of products and services. The sample consisted of 132 centennial students from a private university in southern Tamaulipas. A reliability study of the results was conducted using Exploratory Factor Analysis (EFA) with varimax rotation, and then a regression model with mediation was run to test the hypotheses. The results of the mediation model indicate the significance of the model and the positive effect of the homophilic attitude variable toward the influencer.

The proposed model confirms a positive and significant mediating effect of trustworthiness between homophilic attitudes and purchase intentions. Perceived homophilic attitudes between the influencer and the audience can increase trust, identification, and purchase intentions. This demonstrates the catalytic power of the trustworthiness generated by the influencer among the new generations.

A Emprendimiento social como estrategia de desarrollo: influencia escolar y familiar en iniciativa emprendedora en universitarios

Wed, 31 Dec 2025 00:00:00 +0000

Social entrepreneurship has become an essential strategy for economic and social development, particularly in the university context where life projects, professional training, and values oriented toward social impact converge. Both family and educational institutions influence the development of entrepreneurial competencies; however, there are gaps in the literature regarding how these contexts interact. Therefore, this study aims to analyze the influence of school and family environments on the social entrepreneurial initiative of students at the Instituto Tecnológico de Sonora. The research adopted a mixed-methods approach, descriptive and exploratory in nature, applying a validated 32-item questionnaire to 383 students selected through non-probabilistic convenience sampling. Data analysis was conducted using statistical techniques with SPSS for the quantitative part and thematic categorization for qualitative information Results indicate that students consider success to be largely dependent on social and economic conditions; they identify institutional support such as scholarships, fairs, and contests, although with limited visibility; they recognize teachers’ guidance and the availability of infrastructure, although not all students access these resources. It is concluded that, although the institution promotes entrepreneurship, there are still areas for improvement in communication, accessibility, and systematic support to consolidate a true entrepreneurial culture.

Human talent management and job motivation in a transport company in southern Sonora

Fri, 23 Jan 2026 00:00:00 +0000

Abstract:

The terrestrial freight transport sector in Sonora faces significant challenges related to human talent management and work motivation, factors that directly affect company productivity and performance. This research aimed to evaluate how motivation strategies and personnel management impact the performance of drivers and other operational employees. A quantitative approach was used, applying surveys to 120 workers from various transport companies, complemented by semi-structured interviews with human resources managers. The results show that incentive programs, continuous training, and employee recognition are positively associated with job satisfaction, commitment, and performance. Additionally, opportunities for improvement were identified in internal communication and workload distribution. It is concluded that strengthening human talent management through effective motivational strategies not only enhances productivity but also helps reduce employee turnover. This study provides valuable information for managerial decision-making and the design of more efficient labor policies in the terrestrial freight transport sector in Sonora.

Keywords: Human talent, work motivation, freight transport, business management, CLMS2025.

The impact of rhino poaching on the accountability disclosures of a state-funded conservation organisation

Barry Ackers — Mon, 29 Dec 2025 00:00:00 +0000

The unprecedented growth in the illegal wildlife trade has created a serious challenge for conservation in Africa. Governments around the world often create entities to protect species and preserve biodiversity in their respective countries. Despite numerous interventions to conserve the world’s threatened rhino populations and reduce incidents of rhino poaching, poaching of the world’s rhino populations continue, especially in South Africa. Descriptive and inferential statistics are used to analyse and compare rhino-related disclosures with rhino poaching trends, to identify possible correlations between incidents of rhino poaching and rhino-related, and to establish differences between the periods between 2006 to 2015 (covered in Ackers, 2019) and the subsequent period from 2016 to 2021. Unlike the period from 2006 to 2015 where several rhino-related keywords were strongly correlated with rhino poaching incidents, no correlations were detected from 2016 to 2021. Although incidents of rhino poaching decreased, SANParks appear to have strategically increased its anti-poaching advocacy by retaining high levels of disclosures about rhino-related issues, demonstrating how it has discharged its biodiversity-related mandate. Using the same mixed-methods research approach and similar data, this paper extends the Ackers (2019) study, which examined how South African National Parks (SANParks), by including the disclosures from 2016 to 2021.