Responsible consumption reflected in the 2030 sustainable development goalsand in the actions of B companies in Uruguay during COVID-19

Abstract

This article focuses on the role played by companies during the Covid-19 pandemic, specifically B companies, that is, those strongly committed to meeting the Sustainable Development Goals (SDG 2030) and in particular Goal 12. These types of companies have become a strong bet to help overcome the negative effects of the health crisis due to their innovative business model focused on the creation of quality employment, positively influencing other companies and social actors, in their strong commitment to improving community problems and achieving a positive impact on the environment. These provide a fundamental contribution to achieving responsible consumption due to a novel production model. The objective of this research is, therefore, to know the advantages of becoming a B company during a crisis such as Covid-19 and to investigate its actions towards the community in this context, taking into account the goals of objective 12. of the ODS on responsible production and consumption. To achieve the stated objectives, bibliographic and field research has been carried out between 2020 and 2022. The methodological approach used has been a mixed type. At the close of this study, it has been possible to verify how during the Covid-19 pandemic there was a greater commitment by some Uruguayan companies to certify as B due not only to the advantages obtained with it but also due to the fact of betting on a sustainable business model with a strong impact on the generation of quality employment and also on the community and its own workers, thus following the path of responsible production and consumption established in SDG 12.