Knowledge and perception of corporate social responsibility among Polish customers
Keywords:
Corporate Social Responsibility (CSR), perceptions, customers, PolandAbstract
The concept of Corporate Social Responsibility (CSR) is interesting for many authors and organizations. In line with its assumptions, the company is seen as an organization serving the interests of a broad group of entities, which co-creating it, and stakeholders as partners who cooperate with it, creating both social and economic value. In Poland, a social awareness is rapidly growing. Despite the lack of broad promotion of CSR, Polish consumers recognize the actions taken by the companies in relation to customers, employees and the local community or in the area of environmental protection. But this rating is not high. They perceived an insufficient involvement of economic operators in many areas. The aim of this study is to present the perception of CSR and the involvement of companies operating in Poland in the area of CSR by Polish consumers. The paper is based on empirical research conducted in 2011-2013 on a sample of 800 consumers in the provinces of Silesia and Malopolska.
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