B companies with impact purpose: the case of Capsa Food

Abstract

Lifestyles and shopping patterns have change significantly in the last few years, due to the increasing concern of consumers about the consequences of their activities on society. Buying decisions have added sustainability concerns, like pollution, animal welfare or ethical values to the more traditional price/quality balance. The COVID19 pandemic has accelerated this trend in which consumers play a central role, demanding companies a more ethical and responsible environmental and social behaviour. As a result, there is a renewed interest in certifications regarding corporate environmental and social commitment. Under the umbrella of B Corp certification -a global standard that recognizes purpose-driven companies-, this work presents the case of CAPSA FOOD as the first Spanish dairy company to obtain B Corp certification, identifying its main fields of action and initiatives in the field of social and environmental commitment.