B companies with impact purpose: the case of Capsa Food

Authors

  • Nuria García Rodríguez Universidad de Oviedo, España
  • Silvia Cachero Martínez Universidad de Oviedo, España
  • Noelia Salido Andrés Universidade da Coruña, España

DOI:

https://doi.org/10.5281/zenodo.7149866

Keywords:

COVID19, CAPSA FOOD, B Corp certification, Sustainability

Abstract

Lifestyles and shopping patterns have change significantly in the last few years, due to the increasing concern of consumers about the consequences of their activities on society. Buying decisions have added sustainability concerns, like pollution, animal welfare or ethical values to the more traditional price/quality balance. The COVID19 pandemic has accelerated this trend in which consumers play a central role, demanding companies a more ethical and responsible environmental and social behaviour. As a result, there is a renewed interest in certifications regarding corporate environmental and social commitment. Under the umbrella of B Corp certification -a global standard that recognizes purpose-driven companies-, this work presents the case of CAPSA FOOD as the first Spanish dairy company to obtain B Corp certification, identifying its main fields of action and initiatives in the field of social and environmental commitment.

Downloads

Download data is not yet available.

References

AECOC (2019): Libro blanco de atributos diferenciados de producto. Versión 1. Julio 2019. AECOC

B Corp (2021): Company official website [https://bcorporation.net/. Último acceso: 18/11/2021.

B Lab (2021): Disponible online [https://bcorporation.net/about-b-lab]. Último acceso: 18/11/2021.

CAPSA FOOD (2021): Company official website [https://capsafood.com/]. Último acceso: 18/11/2021.

Collaborabrands (2021): Brand Dissapointment: El reto de las marcas en un mundo post-pandemia. Disponible online [https://www.reasonwhy.es/sites/default/files/el_reto_de_las_marcas_en_un_mundo_post-pandemia_collaborabrands_rw.pdf] Último acceso: 12/11/2021

Deloitte (2013): El dilema del consumidor en España. Los motores del cambio hacia un nuevo modelo de producción y consumo. Disponible online [https://www2.deloitte.com/es/es/pages/governance-risk-and-compliance/articles/dilema-del-consumidor.html]. Último acceso: 18/11/2021.

El Economista (2021): B Corp se consolida como el estándar global más prestigioso que reconoce a las empresas con propósito. Disponible online [https://www.eleconomista.es/economia/noticias/11155158/04/21/B-Corp-se-consolida-como-el-estandar-global-mas-prestigioso-que-reconoce-a-las-empresas-con-proposito.html] Último acceso: 21/11/2021.

Ivanova, A., Maher, J., Marco, G., & Reinbold, M. (2018): Moderating factors on the impact of B Corporation certification on purchasing intention, willingness to pay a price premium and consumer trust. Atlantic Marketing Journal, 7(2), 2.

Memoria anual de Sostenibilidad Integral CAPSA FOOD (2020). Disponible online [https://capsafood.com/memorias/] Último acceso: 18/11/2021

Naciones Unidas (2015). Agenda 2030 Disponible online [https://www.un.org/ga/search/view_doc.asp?symbol=A/RES/70/1&Lang=S] Último acceso: 18/11/2021.

Naciones Unidas (2021): Objetivos de Desarrollo Sostenible. Disponible online [https://www.un.org/sustainabledevelopment/es/objetivos-de-desarrollo-sostenible/] Último acceso: 18/11/2021.

OCU (2018): Otro consumo para un futuro mejor. Nuevas economías al servicio de las personas y el planeta. Disponible online [https://www.ocu.org/consumo-familia/consumo-colaborativo/noticias/otro-consumo-es-posible] Último acceso: 18/11/2021

Published

2022-12-12

How to Cite

García Rodríguez , N., Cachero Martínez, S., & Salido Andrés, N. (2022). B companies with impact purpose: the case of Capsa Food. Responsibility and Sustainability, 7(2), 80–91. https://doi.org/10.5281/zenodo.7149866

Issue

Section

Case study