Effects of knowledge management as a business resource for innovative enterprises in the city of Valencia: the role of customer collaboration
Keywords:
customer knowledge management, customer collaboration, customer role in the innovation processAbstract
In nowadays crisis, local governments seek ways to promote and settle the basis for employment creation by private companies. This paper attempts to explore the role of customer knowledge management as an important business resource for innovation, the effects of such management and the role of customer collaboration as background to that resource. Literature shows that customer knowledge management has positive effects in the innovation process. Regarding customer collaboration as antecedent to knowledge management, the literature shows that this collaboration positively affects knowledge management between the company and the client during the innovation process. In order to test these hypothesis, and on the basis of a focus group, data from 200 companies in the Spanish city of Valencia and its metropolitan area were gathered using personal interviews, thus settling the bases for further quantitative research.
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