Vol. 2 No. 2 (2014)

View Vol. 2 No. 2 (2014)

Published: 2014-08-01

Original Articles

A benchmarking approach to the situation and topics in CSR reports of Hungarian corporations

István Piskóti, Noémi Hajdú

1-13
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Donate to my friend’s posting: the role of incidental similarity on heuristic processing of donations in non-profit social media

Jihye Lee

15-21
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Cultural perceptions on leadership in the Romanian public sector marketing: insights from literature

Nica Aşer

23-30
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Co-creation of innovative experiences in the Spanish e-Administration

Belén Álvarez-Crespo

31-40
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Aligning CSR national strategies to European and international trends: new evidence from Romania

Mihaela Violeta Tucă

41-47
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Case Reports

Rebranding: the example of a cultural institution

Janina Bittner, Bernd Günter, Julia Kniesa

49-55
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Research Notes

Effects of knowledge management as a business resource for innovative enterprises in the city of Valencia: the role of customer collaboration

Pilar Fidel , Amparo Cervera

57-67
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