Vol. 1 No. 2 (2013)

View Vol. 1 No. 2 (2013)

Published: 2013-08-11

Theoretical developments

What kind of new branding in Administration is necessary to apply in European public and non-profit sectors? A particular reference to Eastern European countries

Arvydas Guogis

1-6
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Original Articles

Corporate social responsibility for the PSI 20 Portuguese companies

Paula Odete Fernandes, Ana Paula Monte, Sandra Cristina Afonso

7-15
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Fostering public attendance within territorial marketing aiming image strategy improvement in the Romanian city of Cluj-Napoca

Andrei Tigănas

17-32
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Corporate social responsibility: a study of premium luxury hotels on the Balearic Islands

Miguel Trías-Vilar, María Antonia García-Sastre

33-44
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Enterprises ecologization as a priority development of management processes on the modern age of economical development

Olena Slozko, Valeriia Kovach

45-51
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Case Reports

Logo as a visiting card of a theatre. A case study of Polish theatres

Joanna Hernik

53-60
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Research Notes

On a model of enterprise architecture for public institutions in Romania

Cristian Bologa, José Luis Vázquez, Gheorghe Faur, Paul Bresfelean, Nicolae Ghisoiu

61-67
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On the planning of the socio-economic development of the Municipality of Tvarditsa (Bulgaria)

George Zheliazkov, Desislava Ivanova, Ivan Georgiev

69-74
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