25th International Congress on Public and Nonprofit Marketing “THE LEGACY OF HERITAGE: PUBLIC & NONPROFIT MARKETING IN A CHANGING AI WORLD, TRUST AND SOCIAL IMPACT” Hybrid event (in-person and online), 1-3 July 2026

25th International Congress on Public and Nonprofit Marketing “THE LEGACY OF HERITAGE: PUBLIC & NONPROFIT MARKETING IN A CHANGING AI WORLD, TRUST AND SOCIAL IMPACT”
Hybrid event (in-person and online), 1-3 July 2026
Dear Colleagues,
On behalf of the International Association on Public and Nonprofit Marketing (IAPNM), we are pleased to announce that the University of León (ULE) and the Spanish National University of Distance Education (UNED) will be hosting the 25th IAPNM Congress in July 2026. This is an annual hybrid event (in-person or online) organised by major universities aiming a friendly atmosphere and working environment for the presentation and discussion of the latest scientific and practical advances in the fields of public and nonprofit marketing, as well as more general issues as CSR, sustainability or responsible socioeconomic development from a broad and interdisciplinary perspective (contributions not only from marketing and management, but also from other related disciplines are welcome and encouraged). It also provides a chance for productive meeting and nurturing collaborative projects and cooperation networking.
In case of in-person participation, an exciting social programme in León and Ponferrada (Spain) is added to the agenda. Live online presentations will be conducted through the UNED platform, maintaining possibilities for interaction between participants.
Topics to be discussed during the event include, but are not restricted to:
 Artificial Intelligence (AI)) and Digital Innovation (DI) in public and nonprofit marketing
 Citizen engagement, User Experience (UX) and value co-creation in public and nonprofit marketing
 Trust, transparency, and institutional reputation management
 Social marketing and behavioural change for sustainable development
 Ethics, privacy, and data governance in digital campaigns
 Branding and identity in public sector and place marketing
 Crisis communication, risk management, and organizational resilience
 Diversity, Equity, and Inclusion (DEI) in social communication strategies
 Corporate Social Responsibility (CSR), Cross-sector partnerships and Cause-Related Marketing (CRM)
 Impact measurement and accountability in public and nonprofit marketing
 Fundraising innovation and donor relationship management
 Strategic communication for global challenges (health, climate, migration...)
 Internal marketing and employee engagement in public and nonprofit mission-driven organizations
 Culture as a catalyst: cultural marketing, heritage, and creative public and social value
 The evolution of public and nonprofit marketing as an academic discipline
 Innovation and teaching experiences in the above fields
 Other related issues
Working languages:
English is the main official language for the congress and most publishing opportunities in leading journals would be offered in this language. There will be also special sessions for Spanish/Portuguese written papers, and publishing opportunities will be offered accordingly. A book of proceedings will be also published.
Guidelines for abstract submission:
Abstracts up to 500 words or 2 pages length (referred to both full scientific contributions or work-in-progress papers) should be written according to the template in English/Spanish/Portuguese and submitted online before May 15, 2026. The files must be named as IAPNM2026_Abstract_Name_Surname.docx. If submitting more abstracts from the same person (up to three), name the different files as IAPNM2026_Abstract_Name_Surname1.docx, IAPNM2026_Abstract_Name_Surname2.docx, and (if it is the case) IAPNM2026_Abstract_Name_Surname3.docx.
Corresponding authors will be notified of the abstract acceptance (or any status update) via email within five working days, and no later than 22 June 2026.
Guidelines for paper submission:
After receiving the notification of abstract acceptance, participants can submit a full paper on a voluntary basis (max. 15 pages length) to the conference system. The paper should be written in English/Spanish/Portuguese, considering the general formal requirements described in the paper template file. The paper template will be sent in accordance to the agreements and specifications of publishers (the formatting requirements of journals or books may differ from those described in the abstract template file). Authors interested in this possibility are requested to submit their full papers before 15 July, 2026.

Publication opportunities:
Selected papers presented during the congress will be considered for publication in peer-reviewed scientific journals and monographs. Final qualification for publication is subject to positive editorial board evaluation and successful peer review. According to already agreed publication opportunities, selected English-written contributions can be submitted for consideration in the International Review on Public and Nonprofit Marketing (Springer publisher; WoS & Scopus SJR, etc. Indexed). English/Spanish/Portuguese contributions can be considered for publication in a special issue of GECONTEC: Revista Internacional de Gestión del Conocimiento y la Tecnología (UNESCO Chair in Information Management in Organizations publisher; WoS, etc. Indexed), as well as in Responsibility & Sustainability. Socioeconomic, Political and Legal issues (IAPNM publisher; Latindex, etc. indexed).
Additional publication opportunities will be added to the above, including a Conference Proceedings book and/or monographic volume/s, depending on the number of authors interested.
Registration fees:
In-person early bird (up to 31 May 2026): 360 € *
In person regular (1 June – 15 June 2026): 390 € *
In person late (16 June – 30 June 2026): 490 € *
* Includes in-person sessions attendance, meals & coffee breaks, gala dinner, travel from León to Ponferrada for one of the days of the congress, and social activities in León and Ponferrada, as well as 1-year IAPNM membership (with associated discounts to other IAPNM conferences and events) and publication opportunities.
Accompanying person early bird (up to 31 May 2026): 290 € **
Accompanying person regular (1 June – 15 June 2026): 320 € **
Accompanying person late (16 June – 30 June 2026): 420 € **
** Includes meals & coffee breaks, gala dinner, travel from León to Ponferrada for one of the days of the congress, and social activities in León and Ponferrada.
Online early bird (up to 31 May 2026): 70 € ***
Online regular (1 June – 15 June 2026): 90 € ***
Online late (16 June – 30 June 2026): 120 € ***
*** Includes online sessions attendance, as well as 1-year IAPNM membership (with associated discounts to other IAPNM conferences and events) and publication opportunities.
Important dates and deadlines:
Submission of abstracts (title, author/s and up to 500 words / 2 pages in English/Spanish/Portuguese, according to the provided template): until 15 May 2026.
Notification of abstract acceptance: within 5 working days after submission, not later than 22 May 2026.
Deadline for full papers submission (if interested): 15 July 2026.
Registration period (early bird): up to 31 May 2026.
Registration period (regular): 1 June – 15 June 2026.
Registration period (late): 16 June – 30 June 2026).
Additional information (templates, agenda, etc.) will be provided at the website: https://catedraturismosostenible.es/iapnm-2026/
Contact email: aimpn.iapnm@gmail.com
We do encourage you to actively participate and we are looking forward to in-person or virtually welcome you!!!
José Luis Vázquez-Burguete, Jorge Vega-Núñez, María P. García-Miguélez
and Francisco Balado-Insunza, IAPNM 2026 co-chairs