Strategic sustainability: bailing out the future from today
Palavras-chave:
Corporate Social Responsibility (CSR), strategic sustainability, business ethics, strategic planning, strategic objectivesResumo
Decisions taken by managers today do not only seal the organization future, but they also affect the future of other stakeholders. On this basis, this paper assesses the role in strategic planning of business ethics and Corporate Social Responsibility (CSR) as key components of sustainability.
In this sense, when aiming to achieve strategic sustainability, managers should face all stages of decisionmaking processes in organizations taking in mind the interest of all stakeholders in order to avoid a misfit between the organizational objectives and those of other stakeholders, keeping in deep consideration the future of the organization not only at short, mid or long term, but also at very long term.
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