Are workers familiarized with the concept and the practices of corporate social responsibility? - A case study


  • Daiane Fernandes ESTG - Politécnico do Porto
  • Elsa Pinto ESTG - Politécnico do Porto
  • Lúcia Mesquita ESTG - Politécnico do Porto
  • Patricia Sá ESTG - Politécnico do Porto
  • Marisa R. Ferreira CIICESI, ESTG | Politécnico do Porto
  • Alexandra Braga CIICESI, ESTG | Politécnico do Porto



corporate social responsibility, internal corporate social responsibility, external corporate social responsibility, perception


The practices of Corporate Social Responsibility (CSR) practiced by the companies assume a growing role, since it is fundamental to make these same practices known, internally and externally. Through a case study, after selecting a company with an important program of CSR practices that covers different areas, it is intended to analyze the perceptions of workers on (i) knowledge of the CSR concept and (ii) knowledge of the CSR practices. As a result of this analysis, it is intended to gather a set of best practices and indicate potential improvements in the CSR field. In a general way, the workers know and characterize CSR practices, highlighting some mediatic programs, so we can conclude that the company's constant commitment to the cultural and art sector, as a visible and mediated CSR practice, is recognized by its collaborators and also to the general public.


Download data is not yet available.


Alonso-Almeida, M.D.M. & Llach, J. (2019). Socially responsible companies: Are they the best workplace for millennials? A cross-national analysis. Corporate Social Responsibility and Environmental Management, 26(1), 238–247.

Arli, D., Bucic, T., Harris, J. & Lasmono, H. (2014). Perceptions of Corporate Social Responsibility Among Indonesian College Students. Journal of Asia-Pacific Business, 15(3), 231–259.

Bachrach, D.G., Vlachos, P.A., Irwin, K. & Morgeson, F.P. (2020). Does ‘how’ firms invest in corporate social responsibility matter? An attributional model of job seekers’ reactions to configurational variation in corporate social responsibility. Human Relations, 75(3), 532-559. 1–28.

Baena, V. (2018). The importance of CSR practices carried out by sport teams and its influence on brand love: The Real Madrid Foundation. Social Responsibility Journal, 14(1), 61–79.

Bhattacharya, C.B., Korschun, D. & Sen, S. (2009). Strengthening stakeholder-company relationships through mutually beneficial corporate social responsibility initiatives. Journal of Business Ethics, 85(SUPPL. 2), 257–272.

Bhattacharya, C.B., Sen, S. & Korschun, D. (2008). Using Corporate Social Responsibility to Win the War for Talent. MIT Sloan Management Review, 49 (2), 37–44.

Bird, R., Hall, A.D., Momentè, F. & Reggiani, F. (2007). What corporate social responsibility activities are valued by the market? Journal of Business Ethics, 76 (2), 189–206.

Brei, V. & Böhm, S. (2011).Corporate social responsibility as cultural meaning management: A critique of the marketing of ‘ethical’ bottled water. Business Ethics, 20(3), 233–252.

Brock, E. (2005) CSR: altruism or corporate benefit? Consumer Policy Review, 15 (2), 58–63.

Burchell, J. & Cook, J. (2013). CSR, Co-optation and resistance: The emergence of new agonistic relations between business and civil society. Journal of Business Ethics, 115(4),. 741–754.

Carroll, A.B. (2015). Corporate social responsibility: The centerpiece of competing and complementary frameworks. Organizational Dynamics, 44(2), 87–96.

Choi, S.B. & Ebrahim, U.S.M. (2015). The impact of perceived corporate social responsibility on organizational commitment of ICT workers. Information (Japan), 18 (5), 1521–1530.

Choi, Y. & Yu, Y. (2014). The Influence of Perceived Corporate Sustainability Practices on Employees and Organizational Performance. Sustainability, 6, 348–364.

Closon, C., Leys, C. & Hellemans, C. (2015). Perceptions of corporate social responsibility, organizational commitment and job satisfaction. Management Research: Journal of the Iberoamerican Academy of Management, 1 (1), pp. 31–54.

Connors, S., Anderson-MacDonald, S. & Thomson, M. (2017). Overcoming the ‘Window Dressing’ Effect: Mitigating the Negative Effects of Inherent Skepticism Towards Corporate Social Responsibility. Journal of Business Ethics, 145(3), 599–621.

De Tienne, K.B. & Lewis, L.W. (2005). The pragmatic and ethical barriers to corporate social responsibility disclosure: The Nike case. Journal of Business Ethics, 60 (4), 359–376.

Du, S., Bhattacharya, C.B. & Sen, S. (2010). Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication. International Journal of Management Reviews, 12(1), 8–19.

Du, S., Bhattacharya, C.B. & Sen, S. (2011). Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier. Management Science, 57 (9), 1528–1545.

Dupire, M. & M’Zali, B. (2018). CSR Strategies in Response to Competitive Pressures. Journal of Business Ethics, 148 (3),. 603–623.

Eastman, J.K., Smalley, K.B. & Warren, J.C. (2019). The Impact of Cause-Related Marketing on Millennials’ Product Attitudes and Purchase Intentions. Journal of Promotion Management, 25 (6),. 799–826.

Filho, J.M. de S., Wanderley, L.S.O., Gómez, C.P. & Farache, F. (2010). Strategic corporate social responsibility management for competitive advantage. . Brazilian Administration Review, 7 ( 3),. 294–309.

Freitas, W.R. de S., Jabbour, C.J.C., Mangili, L.L., Filho, W.L. & Oliveira, J.H.C. de. (2012). Building Sustainable Values in Organizations with the Support of Human Resource Management : Evidence from One Firm Considered as the ‘ Best Place to Work ’ in Brazil. Journal of Human Values, 18 (2), 147–159.

Gjølberg, M. (2009). The Origin of Corporate Social Responsibility: Global Forces or National Legacies? Socio-Economic Review, 7(4), 605–637.

Godfrey, P.C., Merrill, C.B. & Hansen, J.M. (2009). The relationship between corporate social responsibility and shareholder value: an empirical test of the risk management hypothesis.Strategic Management Journal, 30(4), 425–445.

Govindasamy, V. & Suresh, K. (2017). Exploring Approaches to Drivers and Barriers of Corporate Social Responsibility Implementation in Academic Literature. SHS Web of Conferences, 33, 33.

Haski-leventhal, D. (2013). Employee Engagement in CSR: The Case of Payroll Giving in Australia. Corporate Social Responsibility and Environmental Management, 20, (2), 113–128.

Kim, S. & Rim, H. (2019). The Role of Public Skepticism and Distrust in the Process of CSR Communication. International Journal of Business Communication, 1–21.

Leandro, A. & Rebelo, T. (2011). A responsabilidade social das empresas : incursão ao conceito e suas relações com a cultura organizacional. Exedra, special (1), 11–40.

Licandro, O., Sabath, J. & Yapor, S. (2011). Commitment to the community as a dimension of CSR : A Descriptive Overview of the Business Practices in Uruguay”, 1–14. Conference: 10th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM 2011), Porto. Recuperado de:

Lim, J.S. & Greenwood, C.A. (2017). Communicating corporate social responsibility (CSR): Stakeholder responsiveness and engagement strategy to achieve CSR goals. Public Relations Review, 43(4), 768–776.

Mehran, N., Brown, M.E., Azadeh, S. & Pi-Shen, S. (2020). Employees’ perceptions of corporate social responsibility and ethical leadership: are they uniquely related to turnover intention. Social Responsibility Journal, 17(2), 181–197.

Oliveira, M., Proença, T. & Ferreira, M.R. (2021). Do corporate volunteering programs and perceptions of corporate morality impact perceived employer attractiveness? Social Responsibility Journal, (ahead-of-print)

Ortas, E., Álvarez, I., Jaussaud, J. & Garayar, A. (2015). The impact of institutional and social context on corporate environmental, social and governance performance of companies committed to voluntary corporate social responsibility initiatives. Journal of Cleaner Production,108, 673–684.

Rim, H. & Kim, S. (2016). Dimensions of corporate social responsibility (CSR) skepticism and their impacts on public evaluations toward CSR. Journal of Public Relations Research, 28(5–6), 248–267.

Rodrigues, M.G. (2013). Qualidade, Sustentabilidade e Responsabilidade Social Corporativa.Revista Brasileira de Administração Científica, 4(1), 144–154. Recuperado de:

Salvioni, D.M. & Gennari, F. (2017). CSR, Sustainable Value Creation and Shareholder Relations. Symphonya. Emerging Issues in Management, 1, p. 36.

Sharma. (2019). A review of corporate social responsibility in developed and developing nations. Corporate Social Responsibility and Environmental Management, 26 (4), 712–720.

Silva, S., Santos, N., Mota, J. & Martín, I. (2014). Sustentabilidade Das Instituições Particulares de Solidariedade Social Em Portugal. Portugal: Autores. Recuperado de:

Šontaitė-Petkevičienė, M. (2015). CSR Reasons, Practices and Impact to Corporate Reputation. Procedia - Social and Behavioral Sciences, 213, 503–508.

Teixeira, A., Ferreira, M.R., Correia, A. & Lima, V. (2018). Students’ perceptions of corporate social responsibility: evidences from a Portuguese higher education institution. International Review on Public and Nonprofit Marketing, 15, 235–252.

Vo, T.L.H. & Nguyen, T.L.A. (2017). CSR collaboration in multi-level supply chains : a conceptual model. Logistique & Management, 25 (2), 96–106.

Wei, L. & Kim, N. (2021). Attenuating public skepticism: Effects of pre-crisis corporate engagement and post-crisis CSR initiatives on corporate evaluations. Public Relations Review, 47 (1), 101999.

Young, K.A. (2016). Corporate social responsibility in a globalizing world. Contemporary Sociology-A Journal of Reviews, 45 (4), 506–508.

Yu, Y. & Choi, Y. (2016). Stakeholder pressure and CSR adoption: The mediating role of organizational culture for Chinese companies. Social Science Journal, 53 (2), 226–235.

Zou, H., Xie, X., Meng, X. & Yang, M. (2019). The diffusion of corporate social responsibility through social network ties: From the perspective of strategic imitation. Corporate Social Responsibility and Environmental Management, 26 (1), 186–198.



How to Cite

Fernandes, D., Pinto, E., Mesquita, L., Sá, P., R. Ferreira , M., & Braga, A. (2022). Are workers familiarized with the concept and the practices of corporate social responsibility? - A case study. Responsibility and Sustainability, 7(1), 11–23.



Original Articles