Estarâo os trabalhadores familiarizados com o conceito e práticas de responsabilidade social corporativa? – Um estudo de caso
DOI:
https://doi.org/10.5281/zenodo.6582773Palavras-chave:
responsabilidade social corporativa, RSC interna, RSC externa, percepçõesResumo
As práticas de Responsabilidade Social Corporativa praticadas pelas empresas assumem um papel crescente, sendo que dar a conhecer essas mesmas práticas, interna e externamente, é fundamental. Através de um estudo de caso, depois de selecionar uma empresa com um vasto programa de práticas de Responsabilidade Social Corporativa que abrangem diferentes áreas, pretende-se analisar as perceções dos trabalhadores sobre (i) o conhecimento do conceito de Responsabilidade Social Corporativa e (ii) o conhecimento das práticas de Responsabilidade Social Corporativa. Como resultado desta análise pretende-se reunir um conjunto de boas práticas da empresa e indicar potencias melhorias no âmbito da Responsabilidade Social Corporativa. As principais conclusões fazem sobressair algumas dimensões, como tempo de serviço na empresa, grau de formação ou função desempenhada, como influenciadoras da perceção de cada um sobre o conceito e as práticas de Responsabilidade Social Corporativa. De um modo geral os trabalhadores conhecem e caracterizam as práticas de Responsabilidade Social Corporativa, destacando alguns programas mais mediáticos, pelo que podemos concluir que a constante aposta da empresa na cultura e nas artes, como prática de Responsabilidade Social Corporativa visível e mediatizada, é reconhecida pelos seus colaboradores e também pelo público no geral.
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