Vol. 2 No. 1 (2014)

View Vol. 2 No. 1 (2014)

Published: 2014-04-12

Theoretical developments

Non-business marketing revisited: the role of corporate social responsibility in Hungarian organizations

Erzsébet Hetesi

1-10
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Original Articles

The importance of physical evidence in hospitals: the case of the public Hospital Pêro da Covilhã

Luis Afonso, Helena Alves

11-24
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Promoting breastfeeding through the analysis of the motives and barriers of the target audience

Gonzalo Díaz-Meneses, Ignacio Luri-Rodríguez

25-33
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Mapping consumer empowerment in communities of ethical consumption

Eleni Papaoikonomou , Matías Ginieis

35-42
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Public policies fostering social responsibility at regional level: an opportunity for place branding

María Isabel Sánchez-Hernández, Dolores Gallardo-Vázquez

43-50
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Case Reports

The importance of business leadership for the dissemination and implementation of socio-environmental organizational strategies: the case study of the Brazilian company «Alumina»

João Augusto Ramos e Silva

51-63
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Research Notes

Innovative strategies in the management of alternative tourism

Oleg Milev, José Luis Vázquez, Desislava Ivanova, Ivan Georgiev

65-70
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