v. 5 n. 1 (2020)

Visualizar v. 5 n. 1 (2020)

Publicado: 2020-11-12

Editorial

Editorial

José Luis Vázquez Burguete, Óscar Licandro

1-2
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Original Articles

Application of Corporate Social Responsibility in the hospitality sector: the case of The Gran Hotel Don Manuel

Alfredo Acedo Morán, Mercedes Galán Ladero

3-11
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How postgraduate students understand the corporate social responsibility concept - a comparative approach among Uruguay, Brazil and Portugal

Marisa R. Ferreira , Oscar Licandro, Arminda do Paço

12-25
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Corporate Social Responsibility: Initiative for Development in Latin America

Edith Patricia Borboa-Álvarez, Oscar Ernesto Hernández-Ponce , José Carlos López-Figueroa

27-39
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Sustainable and responsible labelling and consumption of milk: the consumer’s perception

Zulema del Pozo Moral, José Luis Vázquez Burguete, Ana Lanero Carrizo

40-55
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Redes estudiantiles y responsabilidad social educativa: impulsando la innovación a través del marketing social y la digitalización

Daniela Rodríguez Mincey, Franco Lagomarsino, Sofía Fazio, Reynaldo G. Rivera

56-67
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Motivating factors in the act of donating money and/or goods in emerging markets: scale development and validation

Emerson Wagner Mainardes

68-87
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