Human talent management and job motivation in a transport company in southern Sonora
Keywords:
Talento humano, motivación laboral, transporte de carga, gestión empresarial, CLMS2025.Abstract
Abstract:
The terrestrial freight transport sector in Sonora faces significant challenges related to human talent management and work motivation, factors that directly affect company productivity and performance. This research aimed to evaluate how motivation strategies and personnel management impact the performance of drivers and other operational employees. A quantitative approach was used, applying surveys to 120 workers from various transport companies, complemented by semi-structured interviews with human resources managers. The results show that incentive programs, continuous training, and employee recognition are positively associated with job satisfaction, commitment, and performance. Additionally, opportunities for improvement were identified in internal communication and workload distribution. It is concluded that strengthening human talent management through effective motivational strategies not only enhances productivity but also helps reduce employee turnover. This study provides valuable information for managerial decision-making and the design of more efficient labor policies in the terrestrial freight transport sector in Sonora.
Keywords: Human talent, work motivation, freight transport, business management, CLMS2025.
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