v. 8 n. 2 (2023)

Articles

• Editorial

  José Luis Vázquez Burguete, Oscar Licandro

  1-2

  • PDF (English)

• Los perfiles green de la generación centennials de México y Argentina

  Enrique Carlos Bianchi, Edith Patricia Borboa Álvarez, Gaspar Gracia Daponte, Cristian Canziani, Oscar Ernesto Hernández Ponce

  3-18

  • PDF (Español (España))

• Segmentation of young university students according to their environmental consciousness. A Spain and Mexico cross-cultural analysis

  Antonio Chamorro Mera, José Manuel García-Gallego

  19-34

  • PDF (English)

• Concept of strategy in the public sector: a study of the perception of public servants

  Fabio Yoshio Suguri Motoki, Marcos Rogério Bozzi da Luz, Emerson Wagner Mainardes, Felipe Storch Damasceno

  35-48

  • PDF (English)

• Green marketing: a case study of the outdoor apparel brand Patagonia

  Manuela Guerreiro, Christina Muhs, Mélanie Carvalho Neves, Laura Engel , Leandro Fernandes Cardoso

  49-57

  • PDF (English)

• O papel mediador e moderador do comportamiento controlado e poder de decisão na relação entre o comportamento ecologicamente correto e o comportamento pró-ambiental

  Nádia Fabrícia de Souza Marinho , Arilda Teixeira

  58-73

  • PDF

• PLAYMOBIL® WILTOPIA: “Conócelo, Quiérelo, Protégelo”

  José Luis Vázquez García, José María Vázquez García

  74-88

  • PDF (Español (España))

• La industria académica: la universidad bajo el imperio de la tecnología global (Editorial TESEO, 2021)

  89-90

  • PDF (Español (España))

• The power of communication: analysis of Pedro Pablo Kuczynski Godard's communication policy during the crisis and resignation of his mandate

  Ana Paula Castro Iturregui, Luis Camilo Ortigueira-Sánchez

  91-104

  • PDF (English)