Innovative strategies in the management of alternative tourism

Autores

  • Oleg Milev Trakia University Stara Zagora
  • José Luis Vázquez University of León
  • Desislava Ivanova Trakia University Stara Zagora
  • Ivan Georgiev Trakia University Stara Zagora

Palavras-chave:

alternative tourism, innovative strategies, tourist products, tourist profile

Resumo

This paper is focused on the nature, origin and scope of innovative strategies in the management and development of rural and eco-tourism as sustainable alternatives to traditional tourism activities. Specifically, the management strategies in the Bulgarian region of Eastern Balkan Mountains have been under consideration.


At this purpose, we assessed not only the natural and anthropogenic resources and hotel facilities infrastructure, but also concrete aspects of the strategies implemented in situ to promote the alternative tourism, as market segmentation and the profile of the tourists visiting this region of Bulgaria.

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Referências

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Naghiu, A., Vázquez, J. L., & Georgiev, I. (2005). Rural development strategies through rural tourism activities in Romania: chance for an internal demand? International Review on Public and Nonprofit Marketing, 2(1), 85-95.

Vázquez, J. L., Álvarez, R., Georgiev, I., & Naghiu, A. (2005). Role of Bulgarian country image as international rural tourism destination. Trakia Journal of Sciences, 3(7), 37-40.

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Zheliazkov G., Vázquez, J. L., Ivanova, D., & Georgiev, I. (2013). A strategy for alternative tourism development in the framework of cross-border cooperation between Bulgaria and Greece. Responsibility&Sustainability, 1(1), 61-65.

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Publicado

2014-04-01

Como Citar

Milev, O., Vázquez, J. L., Ivanova, D., & Georgiev, I. (2014). Innovative strategies in the management of alternative tourism. Responsibility and Sustainability, 2(1), 65–70. Recuperado de https://responsibility-sustainability.org/index.php/R-S/article/view/30

Edição

v. 2 n. 1 (2014)

Seção

Research Notes

Licença

Copyright (c) 2022 Creative Commons License CC-BY-NC-ND

Creative Commons License

Este trabalho está licenciado sob uma licença Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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